Hey Ashten!

Dynamic and results-driven Creative Marketing Strategy Leader with over 15 years of experience in live events production, talent securing and management, social media management, content creation, and strategic event programming. Proven leader with a track record of overseeing successful large-scale events, managing diverse teams, developing strategic initiatives, delivering exceptional event experiences, and creating engaging content that drives brand awareness and audience engagement. Exceptional ability to collaborate with stakeholders and vendors to deliver seamless and impactful event experiences. Strong business acumen, dynamic communication skills, and a commitment to diversity and inclusion. Expertise in stage production, talent securing, and content strategy, complemented by strong communication and analytical skills. Passionate about creating culturally resonant and impactful events for diverse audiences. Areas of expertise include:

Event Management & Production | People Management | Stage Programming | Project Management | Strategic Planning | Content Strategy | Vendor Management | Audience Engagement | Diversity &  Inclusion | Experiential Marketing | Product Marketing | Consumer Marketing | Music Supervision | Artist Partnerships | Influencer Partnerships

• Driving Measurable Brand Impact. I don’t just create pretty campaigns—I build strategic employer brands and consumer brands that deliver real business results. My work has generated 4.8M – 9M+ impressions per event, increased hiring by 28%, and achieved 83% adoption rates. Every brand I touch is designed to attract your ideal talent while strengthening your competitive advantage.
• Outcomes by Blending Strategy with Creative Execution. Most marketers are either strategic or creative. I’m both. This rare combination allows me to develop sophisticated go-to-market strategies, elevated social media management and content creation while personally executing everything from brand identity design to immersive event experiences. When you know how to build it yourself, you create solutions others can’t.
• Scaling Go-To Marketing Functions. I specialize in building marketing teams and processes from scratch. Whether it’s launching a stealth startup’s first brand (83% adoption in 6 months) or creating entirely new event franchises, I thrive in ambiguous environments where there’s no playbook—just vision and execution.
• Creating Cultural Connection Through Events. My events aren’t just networking—they’re brand experiences that create emotional connections. From “The Drop” franchise at Dropbox to live VR events at Meta, I design experiences that attendees remember, talk about, and convert from.